Our mission

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90%

Time Reduction vs Traditional Process

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15 min

Digital Borrower Approval Time

Homeownership
made easy.

Our mission is to eliminate the friction of the home purchase. We provide a single system of record that standardizes tasks, milestones, and documents—coordinating every required service from contract to keys and beyond.

Tools for every phase of homeownership

One platform.Total orchestration.

DwellOS™ is designed to manage the complexities of the move so you don’t have to. By digitizing the journey, we provide:

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A shared timeline
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Measurable reliability
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Drastic effort reduction
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Smart tech, dedicated support.

We believe the home buying process is too complex to automate alone. That’s why every DwellOS™ user is paired with a dedicated Personal Assistant.

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Technology handles the routine
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Humans handle the exceptions

Your lifetime
homeownership partner.

Yellow doesn’t stop serving you on closing day. Our My Home Manager transitions DwellOS™ into an ongoing control center for your home.

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Service coordination
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Bill management
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Experienced operators. Proven technology.

Yellow is led by a team of veterans in proptech, venture capital, and scaled software. Our platform is built on five years of proven R&D, inheriting a validated tech stack for insurance and bill management.

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Elias Janetis, Founder & CEO

Former Deloitte #90 and 2x Inc. 500 honoree who founded MobileHelp (exit to ABRY Partners), HomeMed (exit to VRI Medical Alert), and other successful ventures.

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James Smith, President and Head of Finance

Brought 10+ years of investment and M&A experience to corporate venture capital and strategic initiatives.

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Phil Wiebe, CTO

Former Senior Principal Software Engineer and Director of R&D at Citrix, holding 4 Citrix-owned patents for technical innovations.

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Filip Sywash, COO

Scaled operations and product delivery across 15+ years at The Expert Press, Publicis, and Oryx, while leading go-to-market strategy for Realtor.ca's and Royal LePage's first mobile apps.

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Ioane Delacruz, Design Director

Delivered 13+ years of enterprise product design for major clients including Google, Uber & Workday.

Partner with Yellow

Ensure that every client has a smooth and organized home buying experience.

Become a Yellow Partner

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